Even if your domain is strictly for your own enjoyment, wouldn't it be nice to be able to turn a profit with it? With the economy in such sad shape there are a lot of people that could use some extra money and many of them are getting that financial help by monetizing their domains. However, the most brilliant person alive could not make a penny from their domain if they lack traffic. Driving traffic to your site is the key to success on the internet. So how do you do that?
One way to attract visitors is to "work your niche". What product or service does your domain offer? If it appeals to a rather narrow audience such as doll collectors or entomologists (bug collectors) you'll have to focus your efforts on that elite portion of the population. For instance, a doll collector will be interesting in quality repair and restoration services, authentic parts and interesting articles that present new discoveries and ideas. But first you have to be able to attract those people and that means earning a place near the top of search engine results.
SEO (search engine optimization) means strategically placing keywords and phrases where the internet spiders can see them. These virtual spiders travel the internet searching for content that the search engines can use. The more criteria your site meets, the higher you are to the top of the search results. For instance, if someone is looking for a certain type of doll they might type in "18th century dolls". They might also use "porcelain dolls", "antique dolls" or use a maker's name. In order for the spiders to snap up your URL, you need to have some of those words and phrases in the first sentence, the first paragraph and the last line on your page.
When you are building your site you have the opportunity to use unique meta tags. Meta tags are the foundation of your content and visible to spiders and crawlers that are looking for content. While your visitors can't view the tags without making a special effort they are one of the things that spiders look for. Using meta tags that might be search engine inquiries may put you on the first page of search results.
Of course, selling a product or service is the ideal way to make your domain pay. If you're a doll collector you can offer patterns for authentic period clothing, spare parts, doll houses or other items. People will find your domain when they search for those items and if your prices are competitive and you build a good reputation, your business will thrive.
You can also drive traffic to your domain if you include some form of interaction such as a forum. People love talking about what interests them and if you have a forum on your domain they will be likely to buy your service or product rather than go to a site that they aren't familiar with.
Monitor your pages to see which ones attract more traffic. See what is on those pages and do more of it. People might like the format of one page better than another, or prefer the background color because it's easier for them to read. Study your pages and imitate success!
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